On Wednesdays, we shop deals. The Plastics reunite to shop Black Friday deals in this series of spots for Walmart.

for the biggest shopping holiday of the year, walmart enlisted the help of a group of friends that knows how to get people talking.

to promote their black friday deals dropping this year on wednesdays, we brought back the plastics of north shore high who know a thing about wednesday traditions.

buckle up, we’re going deals shopping! this series of spots, dropping every wednesday leading up to black friday, tells us the story of life after high school for the plastics.

cady helps struggling students as the guidance counselor, gretchen’s got a new clique of her own and karen is still doing the weather. damian’s got a new gig too, and finally got his pink shirt back.

from walmart’s socials to youtube to the thousands of comments and buzz about the reunion, everyone was turning pink!

while girl world was busy black friday shopping, the online world was busy going insane over this iconic reunion. in total, the campaign generated over 3 billion impressions and views with 90% positive sentiment on social media. with over 400 million unique users viewing the campaign, walmart became the #1 retailer for ad awareness and consideration. that’s like, so fetch.