*student work
Brits will say “I’m Fine” 14 times a week, but they rarely mean it.
as a part of d&ad new bloods 2022, walkers crisps asked us to use humor to get people to open up in other ways than just saying they're "fine."
Because they're not reaaaally "Fine."
Client: Walkers Crisps for D&AD New Bloods
*Graphite Pencil Winner*
Team:
Jess leonard, ad
edo ohayon, cw
rolang piocuda, strategist