Home to binge-worthy shows like Shameless, Yellowjackets and Dexter, Showtime needed its social media to be as jaw-dropping as its shows.

Showtime’s iconic library needed a rebrand as big as its shows. over the course of a year, we concepted hundreds of posts across meta, x and tiktok to transform their socials into engaging works of art.

we learned from fans, provided a behind-the-scenes look of some of their favorite shows and built hype for new seasons of award-winning stories with new brand guidelines and a witty SOCIAL tone of voice.

*personal favorites include, but are not limited to: ziwe, yellowjackets, homeland, dexter and couples therapy.

october promo teaser

Bloody Good

Yellowjackets

Taissa Turner highlight reel

profile “bug” for season 2 premiere

Yellowjackets

bette porter highlight reel

The L Word: Generation Q

Client: Showtime

Creative Team:

Leslie shaffer, cco

abby gross, cd

sara cummings, cd

kayla hall, cw